Selling Smarter with 3D Twins

Four years of interactive innovation. A wealth of insight and experience

Have new technologies changed how real estate is sold? Absolutely—and their impact is only growing.

Over the past four years, interactive 3D Twins have reshaped the day-to-day work of sales teams. These tools do far more than make presentations easier—they drive engagement, build trust, and support buyers at every stage of the decision-making process. Their affordability, ease of use, and online availability have quickly made them indispensable, both in and beyond the sales office.

What has really changed in practice? And how are 3D Twins helping sales professionals perform better, faster, and with greater confidence? Let’s take a closer look.

Sales Mobility, On-Demand and On Location

3D Twins empower sales teams to tailor presentations to individual buyers—regardless of time or place. At meetings, agents can showcase everything from apartment layouts and window views to neighborhood amenities, creating a presentation that’s detailed, immersive, and highly persuasive.

In practice, that means agents can meet with clients not only in the sales office but also at construction sites, at home, or even in a café—always equipped with a complete, professional presentation. Virtual tours, 3D floor plans, and panoramic POI views help clients better understand the investment and make more informed choices.

Smarter, More Efficient Sales Conversations

With 3D Twins accessible online 24/7, buyers can explore on their own—reviewing floor plans, filtering units, and comparing details at their convenience. This self-service model prepares clients ahead of time, allowing salespeople to focus on deeper conversations and closing the deal.

The numbers speak volumes:

94% of sales agents report using 3D Twins “always or frequently” in their work.
76% of developers say the technology increases buyer interest in the offer.
70% of buyers believe 3D views help them better understand layouts—reducing post-sale dissatisfaction.

We usually begin presentations with the neighborhood, then move into the project and specific units. By that time, the client has often already seen the apartments.

- Anonymous sales employee.

3D Twins in practice: How to effectively use them in the real estate sales process?

How 3D Twins Are Used in Real Sales Scenarios

In the sales office: Touchscreen displays with interactive Twins let buyers explore buildings and neighborhoods with intuitive tools.
On location: At construction sites or finished units, tablets allow agents to show floor placement and plan details on the go.
Quick apartment search: Tagged units can be filtered by size, room count, or view—saving time and narrowing down options.
Replacing paper brochures: Clients receive personalized e-links to selected units—eco-friendly and always accessible.
Post-meeting follow-up: Salespeople can send visuals, apartment lists, and virtual walk-throughs via email or messaging apps to keep conversations going.
Content for social media: 3D tours and animated visualizations catch attention and boost engagement across platforms.
Negotiation support: Agents can visually emphasize benefits—like sunlight, views, or nearby amenities—to justify pricing.
Assisting buyers with accessibility needs: 3D views help illustrate mobility features and spatial comfort for clients with disabilities.
Overcoming objections: Virtual tours and 3D perspectives help resolve doubts and strengthen buyer confidence.
Flexible meeting locations: Easily used at trade shows, open houses, or any offsite setting.
Self-service exploration: Buyers explore on their own, while sales teams retain control of the process.
Online meetings: Share the same 3D Twin in real-time with remote clients, no matter the distance.

Conclusion: The Tool That’s Changing Real Estate Sales

3D Twins do more than improve presentations—they’re helping reshape real estate sales as a whole. These tools support deeper client relationships, smarter processes, and more confident decisions.

From filtering units and generating personalized materials to guiding live meetings and enabling post-sale re-engagement, 3D Twins offer a flexible, scalable solution for modern sales teams.

They don’t replace human connection—but they enhance it, accelerating results and helping salespeople better understand and respond to client needs.

In a market where speed, flexibility, and personalization are everything, interactive 3D Twins are no longer optional. They’re your competitive edge.

Published:

2024-11-11

Industry